Guide: What is SEO? … And the definition of terms of SEO.
Where began the SEO?
SEO stands for “Search Engine Optimization” .
In the 90s, they emerged in the early Internet search engines, but Google would come a little later in 1996.
In those years, the first sites began appearing on the Internet and people became aware of the possibilities that exist for starting to make money online .
He began to see clearly something that today remains a reality:
“To generate income online web traffic is needed.”
From that moment every person who had a web began to warm his head to find out how to appear on the first search engine positions …. “SEO just born” .
What is SEO?
SEO (or search engine optimization) is the process of improving the visibility of a blog or website in organic search engine results , and today, especially in Google.
Put another way, SEO is a set of techniques, tricks and actions to improve the visibility of a web, trying what everyone aims to achieve: Appearing in the first position of Google in the search for a particular keyword.
Search engines are based on different factors to position a web page but the two main factors are:
- The authority or popularity of the web . Based on user experience, if a web is shared and linked to it, it means that its content seems useful to users.
- Relevance . Relationship has a website related to a search, basing this relationship on different factors Onpage.
Why is SEO so important?
Despite all the advances in search engines, they can not analyze the quality of the content of a web like a person does. For this reason the SEO helps search engines to understand about that is a web page and if its content is useful for users.
It is also important to know that most users just click on the top 3 results of Google, so if you want your website or online business to succeed, it is vital to improve your SEO to reach those positions.
Example web positioning.
Google Adwords Tool is a free tool that indicates the number of searches that have a certain keyword.
Keyword “recommended books” has 74,000 monthly searches.
If your blog or website deals with this subject and get position it in the 1st position of Google, your website will be receiving about 40% of those visits: We are talking about almost 30,000 searches a month, and all this with organic traffic, ie , free traffic without investing in advertising platforms such as Google Adwords or Facebook Ads.
Monetizing that site with an affiliate program where you get a commission for each sale of a book, you would get a good income each month.
How search engines or search engines work?
A search engine works by:
- Tracking: The search engine bot crawls websites through links, gathering information on the web.
- Indexing: With the information gathered, the search engine pages ordered by authority and relevance. Thus the search results show know that when we perform a search to find the content that really interests us.
A search engine algorithm is a set of formulas that respond to searches conducted according to the information that you have of each web page, such as keywords in the content, timeliness of content, etc.
Google updates its algorithm every X time so that SEO is an evolving science that is evolving, and SEO techniques that were valid a few years ago are no longer today.
For this reason it is important from time to time be renewing our knowledge of SEO, because if we do not, we may be using some SEO technique that Google does not give you grace, and we can punish, thereby worsening our web positioning.
Now that you know what SEO is and how it works, I want you to take a look at the following dictionary terms of SEO.
You’ve probably heard of any of these terms and you are unsure it is exactly.
Dictionary terms of SEO.
Algorithm: Mathematical formula developed by a search engine, with which the order in which results appear in the search set. As we said, the formula is updated and evolves.
Anchor text: keyword or set of keywords in a link that points to a website or blog is placed Word.
Author rank: importance of a person on the Internet. This importance is measured by Google+ Profiles.
Alt text: Text that is placed in the images of a web so that Google knows about it is that image.
Backlinks: Links pointing to a blog or web from another site. It is one of the most important factors in SEO but we must do it as natural as possible, as Google detects artificial or poor quality backlinks.
Dofollow backlinks: Are the links that transfer the force of your home web site, helping to improve their positioning.
Nofollow backlinks: are links that do not transfer the power of the web of origin. In theory itis thought that do not benefit your ranking, although it is understood that Google takes them into account to see if your site is linked.
Black Hat SEO: Set of fraudulent and techniques “illegal” for web positioning. It is used for rapid positioning when not apply if it would be much slower.
Duplicate Content: Content copied from another website. If done consistently losing Google can penalize your rankings.
Crawler, or spider Spyder: A program that indexes and updates the search engines. Visit the websites to see if new content has to be indexed.
Crosslinking: SEO technique of linking each several sites whose owners decide to exchange links with each other .
Keyword density: The percentage of times a keyword appears in the content of an article, in relation to the total number of words.
Domain Authority: Authority domain of a web, calculated through the links pointing to that domain. Depending on the number of links pointing to the web and authority of these, will increase or decrease the authority of the web domain, affecting their web positioning.
Link farm: Web with the sole purpose of generating links to other web pages to improve your rankings. He said in other words, it is a technique Black Hat SEO for SPAM and is not recommended.
Google Panda: Important update Google algorithm with which it was tried to reward the websites that create original and quality content, adding value to users.
Google Penguin: Important update Google algorithm with which it was tried to improve the quality of results in Google, trying to penalize the websites that carry spam and poor quality links.
Indexing: Classification of Web pages in the databases of search engines. This classification shall be in one way or another, depending on the search engine algorithm.
Keyword: key highlight in a post with which we intend to appear in the search word. Should optimize the post with that keyword with Onpage SEO factors.
Keyword Stuffing: It consists in repeating an exaggerated and unnatural a key to try toposition a post word. It is a technique Black Hat SEO and currently works for positioning.
Linkbuilding: Strategy to get inbound links to a website to improve search engine optimization.
Linkjuice: When a web link to another site, conveys a certain authority linkjuice call.
Longtail: or “long tail“ are the set of specific words that usually generate little web traffic but better conversion and less competition. “Hotels” would be a generic word. “Cheap hotels in Madrid” would be a word Long Tail.
Pagerank: algorithm to calculate the value or importance of a website through the links pointing to you. Google used to use to measure the importance of a web with a value of 1 to 10, although no longer matters and has stopped updating.
Sandbox: Is lost in nothingness where they are often newly created or websites that have been penalized place.
Negative SEO: Actions Black Hat SEO that search engines penalize some sites and often perform against their competition for this to be penalized and lower positions on search engines.
Onpage SEO: Shares that are held within a web page to improve your website rankings.
SEO Offpage: Actions that are performed to get quality links to a website to improve your website rankings.
Sitemap: File in format recommended XTML send searchers so that they have a complete list of pages that exist within a website, so they can index them .
White Hat SEO: Set of technical and legal standards that meet Google to improve the positioning of a website.